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About us

A small team with a soft spot for the Mac.

Founded by Rethax, who has loved the Mac from the beginning — and a small team in Asia that loves making apps for it.

Meet the founder

R

Rethax

Founder, ElegantMac

Asia · Remote

10

apps in the suite

Mac

where it all began

Asia

where our team is based

Small

by design

Our mission

Craft software for the Mac, because we love it.

ElegantMac began with one person's love for the Mac. Rethax was drawn to it from the very beginning: the way it looks, the way it feels, and how much care someone can put into a single window. Building apps for it was the natural next step.

Today he leads a small team across Asia that shares the same obsession. We don't chase growth loops or attention games. We make Mac apps because we love creating them, and we want every one to feel like it belongs on your Mac.

Asia · RemoteFounder-led, independent

Meet the founder

A Mac lover who turned it into a craft.

Rethax has loved the Mac from the very beginning. Using it wasn't enough; he wanted to make things for it. ElegantMac is how he does that every day: designing, building, and refining apps with the same care he noticed in the Mac itself.

The team

A small team, across Asia.

Alongside Rethax is a small group of makers working remotely across Asia. Different places, same love for the Mac, and the same habit of caring about the details.

What we care about

A few principles we return to whenever we have a hard decision to make.

01

Craft over volume

We'd rather ship one app that feels inevitable than ten that feel disposable.

02

Privacy by default

Your data is yours. We build on-device first and collect only what we truly need.

03

Plain language

No dark patterns, no fear-based copy, no fine print that needs a lawyer.

04

A little delight

The extra 10% of polish is usually the part people remember.

Our story

How a love for the Mac became ElegantMac.

Every app we make starts the same way: someone on the team loves the Mac and wants to make it a little better.

Chapter one

Falling for the Mac

It started with a Mac and a feeling that a computer could be beautiful and calm at the same time. Rethax loved it from the very first day.

Chapter two

Wanting to make things for it

Using the Mac was never enough. He wanted to build for it: small tools, quiet experiments, apps that felt like they belonged.

Chapter three

Crafting, one detail at a time

Every app became a chance to care about the little things: the icon, the animation, the exact wording of a dialog.

Chapter four

A small team, across Asia

Rethax gathered a few like-minded makers across Asia. They work remotely, in different places, united by the same love for the Mac.

Today

Still happily creating

ElegantMac is now a growing set of Mac apps, made by a small team that loves creating them.

How we work

The habits behind the craft.

Ship less, better

Every release has to earn its place. We would rather polish one flow for a month than ship ten half-finished features.

Answer the email

Support is not a cost centre. It is the fastest way to learn what is actually broken and what people actually need.

No dark patterns

No fake countdowns, no retention mazes, no pretending a cancel button is a settings page. Trust compounds.

Software that feels elegant.

Mac apps, crafted with care.